A junior independent working in Appalachia, backed by private equity, has rebranded to reflect the next era of shale development in the basin, one in which management believes the company can prosper despite an array of challenges facing the industry.

Huntley & Huntley Energy Exploration LLC, a partnership formed in 2012 between Blackstone Group Inc. and long-time shallow operator Huntley & Huntley Inc., is now Olympus Energy LLC. The company was formed to aggregate a land position in Southwest Pennsylvania, and for the following three years, it did just that.

Access the full story here: Rebranded Appalachian E&P Eyeing Bigger Role as Shale Era Evolves